Risqué ads promoting affair website hit the Hub

BOSTON -- A new local ad campaign is promoting some risqué business.

The Ashley Madison Agency is an online dating service, which hooks up married men and women with other people. The company's website, AshleyMadison.com, says it "guarantees an affair to remember."

Its motto is, "Life is short, have an affair."

The company says business is booming and it hopes to expand even more by advertising in Boston.

It's been advertising on television stations around the country, and now, the company has just launched an ad campaign on local radio stations WAAF and WBCN.

The president and CEO of The Ashley Madison Agency, Noel Biderman, said the website is now targeting Boston because it is a great sports town and that fits the demographic of its customers.

The company started a billboard campaign in New York City's Times Square last summer, but it only lasted a week because of public outrage.

Biderman said his website is very popular with people from the greater Boston area and said he is just providing a service that customers want.

Adultery is still on the books as a crime in Massachusetts, but the Attorney General's office said that law has not been enforced in years.

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