NATICK, Mass. -- The employees at Lush Fresh Handmade Cosmetics were hoping to be asked just one question by shoppers at the Natick Collection store Wednesday.
"Why were they naked?"
Their hopes were quickly squashed when officers from the Natick Police Department paid a visit to the store Tuesday night after getting wind of their plan. Officers warned employees that they could be arrested if they followed through with their "Ask me why I'm naked" promotion.
Two male employees planned to wear nothing but aprons reading "Ask Me Why I'm Naked" as part of the British company's campaign to encourage shoppers to "go naked" and purchase products that are free of packaging and more environmentally friendly.
So instead, manager Ross Higgins and his co-worker wore black brief underwear under their aprons while working at the store this afternoon.
Higgins was disappointed that he couldn't fully participate in the campaign as planned.
"The whole thing was never about our bums," said Higgins, 23. "It was not obscene, and it was never anything sexual or lewd. It was about the excessive packaging issue."
Lush sells products that do not require plastic bottles and are free of packaging, such as solid shampoo bars, conditioners, hennas and soaps.
The "Ask Me Why I'm Naked" campaign, which was voluntary for employees, was scheduled at 27 U.S. stores, and was carried out in many stores, including the shop in Providence, R.I.
Lush staged the event last year at its stores in the United States and abroad.
(Copyright (c) 2008 Sunbeam Television Corp. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)
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