With child obesity at a record high - some food companies are taking action - by reducing their advertising for junk food. The idea is to try to get our kids to eat healthier.
Kraft Foods is planning to curb TV ads for some of their snack foods aimed at children under 12. It's an attempt to boost healthy eating and fight child obesity.
Dr. Alison Hoppin, Mass General Hospital
"We know that there are very powerful influences on advertising on young kids. And that there are very powerful influences of poor nutrition in kids."
The products include Oreo and Chips Ahoy! cookies, regular Kool-Aid, several Post children's cereals, and some varieties of it's Lunchables lunch combinations.
Kraft also said it would put special labels on it's more health conscious food and drinks - pointing out their nutrition benefits.
Over the past 20 years, child obesity has doubled. And food companies have taken much of the blame.
Earlier this week, a consumer advocacy group called on food manufacturers to stop marketing high fat and high sugar foods to kids.
Margo Wootan, Nutritionist, Center for Science in the Public Interest
"Food marketers have considerably greater skills and resources for influencing children's' food choices than parents could ever hope to have."
Kraft plans to stop running the ads on cartoons and other shows watched by kids six to 11.
The plan is to replace them with commercials featuring healthier foods, but some experts say that parents also need to do their part.
Dr. Alison Hoppin, Mass General Hospital
"It's important to start thinking about how your family can be as healthy as possible. Having an active lifestyle, making activity fun, and make sure the foods you have in your house are healthy."
As part of their new program, Kraft is also starting a new labeling system called sensible solution. Special labels will appear on products high in nutrients like fiber or calcium - and products considered low in calories, fat, sugar, or sodium.
